YouTube-Video Best Practices and Compliance for Healthcare Organizations
About This Event
Overview: Video is more than YouTube and the healthcare organizations that have embraced video have demonstrated humor, creativity and strong branding. Many are focusing on a commitment to educational videos and developing their team's thought leadership. Video isn't just for the big hospital system. During the webinar we will explore best practices for video use from a one person practice to the largest hospital systems.
This 50-minute webinar for health care professionals will focus on navigating and complying in the social media world.
Why should you attend:
Why is Video and YouTube in particular so important?
Online Video users are expected to double to 1.5 billion in 2016
More than 1 billion unique visitors visit YouTube each month, spending more than 4 billion hours watching videos
The equivalent of 100 hours of video is uploaded to YouTube each minute
As more healthcare systems decide to enter social media there are concerns that need to be addressed: privacy and HIPAA compliance, the proper way to include patients in video and essential question about different video channels, costs and content strategy.
This 50-minute webinar for health care professionals will focus on navigating and complying the creation of video in the social media world.
Areas Covered in the Session:
HIPAA/HITECH Overview
Video Dominance
Uses for Video in Healthcare
Micro Platforms: Vine & Instagram
YouTube
Video Process
Best Practices
Key Takeaways
Q&A
Who Will Benefit:
Directors
VP
Managers
Social Media Strategists
Content Managers
Physicians
Healthcare Practitioners
Nursing Staff
Administrators
Marketing Directors
Compliance Officers
Communications Manager or Directors
Background :
Ever Wonder about the domination of YouTube? 4 billion hours of YouTube videos are watched every month. YouTube is the second largest search engine behind Google. With this level of patient/consumer involvement in video, healthcare needs to become aware of these exciting and flexible channels to engage with their community.
Janet Kennedy is a 25-year interactive marketing professional. She is the Director of Marketing and Digital Strategy for Market Vue Partners, a marketing analytics firm whose clients include the healthcare, utility, financial and franchise verticals. She is the past-President of the Triangle Interactive Marketing Association and on the Board of numerous nonprofits and trade associations.
MentorHealth
Roger Steven
Phone No: 800-385-1607
FaX: 302-288-6884
[email protected]
Event Link: http://bit.ly/1Ap8KBZ
http://www.mentorhealth.com/