Technology for Experiential
About This Event
ExM Live Forum is the free-to-attend, community-led event series for experiential marketing professionals.
We focus on creativity, experience, technology and data to support a collaborative working culture across the OOH, digital, retail and events disciplines.
We return to London Tech Week for an evening of education, discussion and networking. Participate with our interactive sessions as we delve into the hot tech topics for experiential marketers
18:30 - Arrival at The Folio Suites
18:45 - Welcome from London and Partners.... followed by a warm-up on Sli.do
19:00 - Powerful tech for experiential - Rory Sloan, Production Director - Avantgarde.
The key tech drivers for experiential are engagement, amplification and measurement. We'll discuss the relevant use of tech, considering some inspiring case studies and the most interesting technologies currently available.
19:30 - 'What you see is not what you get!' - Richie Stote, COO - Nock.
Non-visual marketing - understanding how the human senses can be exploited by marketers. We'll explore the multi-sensory world of olfaction, audio, haptics and machine vision.
20:00 - Experiential Realities - Max Dawes, Partnerships and Marketing Director - Zappar.
Discussing the opportunities for augmented, virtual and mixed reality tech across the omnichannel world of experiential and an early opportunity to get hands on with ZapBox, the innovative mixed reality solution.
20:30 - Networking Reception hosted by London and Partners.
Connect with your forum community whilst enjoying a selection of drinks and the latest culinary creations from Edwardian Hotels restaurant brands.
Do you have a contribution for the forum? Let us know on SharedXP.events
Time: 18:30 to 21:30
Price:
ExM Live Forum: Free