Switch on your B2B mobile content strategy

The event will cover the following issues and aid discussion on the topics below;

• The opportunity cost of unused or underused marketing content is roughly $2.3 million for an enterprise organisation.

• Sales reps spend up to 43 hours every month searching for information. (Aberdeen, 2015)

• 80% of marketers feel they need to be more customer centric.

• Only 20% of content produced is actually seen by the intended audience.

B2B buyers want more than just a product or service. They expect a relevant and engaging experience - one that leaves a lasting impression and differentiates from the competition.

Topic's

*Recreate content for a mobile audience

*Shifting content tides

*Why deliver customer centric mobile content

*Gaining better customer insights

*A fully mobile customer journey

Free digital marketing event; Marketing Managers, Digital Marketing Managers, Social Media Manager, Marketing Analyst, Web Content Writer and Product Managers.

Time: 11:00 am - 12:30 pm

Price: GBP 0

Speakers: ALISTAIR NORMAN