Novel Pricing and Market Access Strategies
About This Event
Developing an effective pricing strategy is an imperative factor in the success and overall profit of a pharmaceutical product and this masterclass will over attendees the chance to work with an expert in the field to learn about and develop an understanding of current pricing strategies such as referencing and regulation across the EU with a unique focus on the current developments of the AMNOG in Germany.
The event will provide a unique opportunity to understand and analyse the effect of HTAs across Europe as well as the chance to learn how to plan and develop effective and appropriate pricing strategies, led by Kieron Sparrowhawk, Partner, PriceSpective LLC.
Benefits of attending:
• Understand the facts and consequences of Germany’s AMNOG
• Discuss EU policy challenges in access to medicines in EuropeDiscover
• Hear the latest developments in pricing regulation and referencing
• Learn about the latest developments in health economics
• Discover the value of collaboration in HTA and managed entry schemes
• Network with and learn from senior industry representatives