Health-Positioned Food & Beverages Asia
About This Event
Ingredients and functional benefits are increasingly being scrutinized by consumers before a purchase decision is made for food and beverages. It’s a global trend with customers becoming more health conscious and demanding in the products that they intake on a daily basis. Following this, food products with health claims and positioning are flooding the market. According to research by GIA, the global functional food and drinks market is projected to exceed US$130 billion by 2015. Significant growth
is expected of Asia in particular, due to growing affluence and educational levels of the population.
Health-Positioned Food & Beverages Asia 2012, held in conjunction with VitaFoods Asia Exhibition, is the region’s first and only conference researched with and for food and beverage industry players. It provides a critical review of what it takes to stay relevant and profitable in this expanding yet highly competitive Asian market. During this event, you will gain invaluable takeaways from the latest global and regional market trends, consumer insights, winning marketing strategies, health claims issues, challenges and opportunities, among many others.