Customer Engagement in the Retail Sector Directors Forum
About This Event
The retail sector is one of the most dynamic and rapidly changing business sectors, where new technologies and channels to market have married with changes in consumer behaviour to revolutionise the way retailers interact with their customers. The rapid rate of change continues as retailers grapple with fast evolving consumer behaviour.
This Directors Forum will take a look at the key issues, challenges and trends in this fast moving and volatile industry sector. It will spotlight the developing dynamic in relationships between retailers and their employees and their customers and how these fundamental and ongoing changes in consumer behaviour are impacting on retailers as they strive for sustainable success.
Delegates will learn:
How world class retailers are deploying winning customer engagement strategies that are designed to engender consumer loyalty and greater wallet share in a hugely competitive marketplace
The latest trends in behaviour of always connected consumers who are living in a digital world and how retailers are having to adapt their offerings in a truly omnichannel retail environment
How the inexorable rise of online retailing is impacting the High Street and the strategies retailers are deploying to make the best of both worlds
How social and mobile customer engagement technologies and initiatives are impacting on the retail sector in an age where customers trust reviews from their peers more than the marketing messages of brands
The commercial benefits that come from adopting a joined-up approach to retailing through giving consumers the choice they demand in how they purchase and the channels they choose to make those purchases
Case studies for this year include: DFS, Local Data Company, EIU, and Auto Trader
2014 case studies included: Procter, Aimia, Nunwood, Domino's Pizza Group, and Ladbrokes.
Time: 9:00 am - 5:30 pm
Price:
End User: GBP 295
Vendor/Service Provider: GBP 995
Speakers: Steve Hurst, Matthew Hopkinson, Andrew Stephenson, Yossi Erdman, Mathis Wagner, Peter Ballard, Jon Copestake