2nd Annual European Sales & Marketing Effectiveness in Chemicals Forum

Hear from excellent speakers representing major chemical companies and discover inspiring case studies at Sales & Marketing Effectiveness in Chemicals Forum 2014 at Frankfurt.

Key topics:
-Uncovering customer value, the "TILT", Customer segmentation
-Creating Superior customer value, Market driven R&D, Pricing
-Delivering value to the customer, Channel strategy & Organizational effectiveness
-Capturing Customer value, finding that competitive edge

Special Features
*Shaping the world: 10 out of Top 20 largest
European chemical companies presenting
*Hot Off The Harvard Press: TILT-Shifting Strategy from Products to Customers
*Pre-Conference Workshop
*Consultants Bare Knuckle Round: What needs to change, why and how
*Swimming with sharks: The Fishbowl Dialogues an 360 degrees debate
*Panel Discussions and In-Depth Case Studies