Conference Description:

Full Articles/ Reviews/ Shorts Papers/ Abstracts are welcomed in the following research fields:

Core Functional Specializations
These topics focus on the traditional, essential functions within a business.

1. Strategic Management & Leadership
Corporate Strategy: Analyzing organizational purpose, competitive advantage, and long-term positioning.

Strategic Planning: Evaluating the effectiveness of different strategic planning models (e.g., SWOT, Porter's Five Forces).

Organizational Change Management (OCM): Strategies for implementing major transformations (e.g., restructuring, M&A integration) and overcoming employee resistance.

Crisis Management & Business Continuity: Developing strategies for organizational resilience against economic, political, or natural disasters.

Leadership Styles: Investigating the impact of various styles (e.g., Transformational, Transactional, Servant, Ethical) on team performance and employee well-being.

Corporate Governance: The relationship between boards of directors, executive teams, and shareholders, focusing on transparency and accountability.

2. Human Resource Management (HRM) & Organizational Behavior (OB)
Talent Acquisition and Retention: The effectiveness of recruitment technologies (like AI), onboarding programs, and strategies for reducing employee turnover.

The Future of Work: The impact of remote, hybrid, and flexible work models on productivity, culture, and work-life balance.

Diversity, Equity, and Inclusion (DEI): The business case for diversity, managing cultural differences in multinational teams, and eliminating bias in HR processes.

Employee Motivation and Engagement: The role of performance appraisal systems, compensation, and non-monetary incentives in driving performance.

Organizational Culture: Assessing the link between corporate culture and innovation, ethical behavior, or financial performance.

Workplace Wellness and Mental Health: The impact of HR-driven mental health initiatives on employee productivity and absenteeism.

3. Marketing & Consumer Behavior
Digital Marketing Strategy: The effectiveness of platforms like social media, search engine optimization (SEO), and pay-per-click (PPC) campaigns.

Consumer Psychology: Analyzing how emotions, online reviews, and cognitive biases influence purchasing decisions.

Brand Management: Strategies for building, maintaining, and repairing brand reputation and loyalty in the digital age.

Marketing Analytics: Using Big Data and AI to segment markets, predict consumer trends, and personalize marketing messages.

Experiential Marketing: The role of immersive technologies (AR/VR) and brand experiences in customer engagement.

Ethical Marketing: Investigating issues like greenwashing, data privacy, and the ethics of targeted advertising.

4. Accounting & Finance
Financial Reporting & Disclosure: Trends in International Financial Reporting Standards (IFRS) and the challenges of complex financial instruments.

Corporate Finance: Topics like capital structure, dividend policy, and the valuation of Mergers and Acquisitions (M&A).

Financial Risk Management: Hedging strategies, credit risk assessment, and the impact of economic crises on financial markets.

FinTech and Digital Finance: The disruptive influence of Blockchain, Cryptocurrencies, and Decentralized Finance (DeFi) on traditional banking.

Forensic Accounting & Fraud Detection: Techniques for identifying and preventing financial misconduct and white-collar crime.

5. Operations & Supply Chain Management (SCM)
Supply Chain Resilience and Risk: Strategies for managing global supply chain disruptions (e.g., political instability, pandemics).

Logistics and Warehousing: Optimization through automation, Green Logistics, and last-mile delivery strategies.

Inventory Management: Evaluating the efficacy of systems like Just-In-Time (JIT), Material Requirements Planning (MRP), and the use of AI for demand forecasting.

Quality Management: The application of methodologies like Six Sigma and Lean Management to improve operational efficiency.

Service Operations: Managing capacity, waiting lines, and quality in service-based industries (e.g., healthcare, tourism).



Cross-Cutting & Emerging Topics
These topics often overlap multiple functional areas and represent the frontier of modern business research.

6. Technology, Data, & Digital Transformation
Digital Transformation (DX): Assessing the impact of digital technologies on business models, organizational structures, and competitive strategy.

Artificial Intelligence (AI) in Business: The implementation and ethical implications of Generative AI in decision-making, customer service, and strategic workforce planning.

E-commerce & Mobile Commerce: The evolution of online retailing, the impact of mobile apps, and the challenges of cybersecurity in digital transactions.

Business Analytics & Big Data: The use of data mining, machine learning, and business intelligence tools to drive data-informed decision-making.

7. Sustainability, Ethics, & Corporate Social Responsibility (CSR)
Environmental, Social, and Governance (ESG): The impact of ESG compliance and disclosure on financial performance, investor confidence, and corporate reputation.

Sustainable Business Models: The shift from linear to Circular Economy models and the management of environmental footprint.

Business Ethics: Investigating ethical dilemmas, the role of ethical leadership, and strategies for promoting transparency and integrity.

Social Entrepreneurship: The creation and management of ventures that prioritize social or environmental impact alongside financial returns.

8. International Business & Globalization
Global Market Entry Strategies: Evaluating the success factors of different approaches (e.g., exports, joint ventures, foreign direct investment).

Cross-Cultural Management: The challenges and best practices for leading and motivating diverse, geographically dispersed teams.

International Trade Policy: The impact of tariffs, trade agreements, and political instability on multinational corporations (MNCs).

Global Supply Chain Decoupling: Assessing the economic consequences and strategic responses to shifts in globalization.

9. Entrepreneurship & Innovation Management
Venture Creation: Factors influencing the success and failure of start-ups, including funding, business model design, and risk management.

Corporate Entrepreneurship (Intrapreneurship): Fostering innovation within large, established organizations.

Financing New Ventures: The role of Venture Capital (VC), Angel Investors, and crowdfunding in the entrepreneurial ecosystem.

Disruptive Innovation: Analyzing how new technologies or business models challenge and reshape established markets.