Conference Description:

Join the medical device industry’s leading marketing experts in this interactive, engaging “TED-style” summit and advance with 2 years worth of digital marketing expertise and networking in just 2 days!

Be a part of the digital health movement and learn new, design and implement advanced digital marketing strategies specific to your own brand and campaigns. Join a rapidly expanding network of leading digital marketing pioneers willing to share their own digital strategies that have transformed their campaigns and organization’s overall success in a unique, interactive, ‘TED-style’ environment in San Diego in May 2019

May’s device only “TED-style” event is specifically designed to help medical device marketing professionals overcome their digital marketing challenges in an ever-evolving industry. Over 2 days, you can expect to learn over 2 years worth of new digital marketing strategies, direct from the experts who have transformed their own organization’s campaigns to resounding financial success.

This event will help ensure your company doesn’t get left behind and lose crucial and perhaps even fatal market share to other digitally advanced organizations. Take the first step to finding a successful long-term digital strategy by attending the 4th MedDev eMarketing Summit West in San Diego


Why Attend?

Dedicated specifically to device, pharma, biotech & health IT marketing professionals
Learn 2 years of digital marketing leadership strategies and approaches in just 2 days
Unique “TED-style” format to enhance your event learning and networking experience
Gain multiple innovative go-to-market & take-home strategies
Participate in dialogue-driven sessions, case studies, workshops, roundtables and interactive presentations
Network with healthcare’s marketing revolutionaries and join our growing community of digital marketing professionals

What will you Learn?

Advancing the healthcare social media #Revolution
Building a content supply chain that works
Targeting and segmentation based on your audience data
The art and science of customer experience marketing
AI / AR / VR and machine learning to automate journeys
Bridging marketing and IT in a digital revolution
Enhance your multichannel digital campaigns direct to patients and physicians
Utilize big data to tell stories and streamline your pipelines
Disruptive marketing strategies

Who will you Meet?

C-Suite, VP and Director Medical Device Professionals of:
Marketing
Digital Marketing
Communications
Brand Management
Product Management

AGENDA

Pre-Conference Workshop Day – Tuesday, May 13th, 2019

2:45pm – 3:00pm
Registration for Workshop Attendees

3:00pm – 5:00pm
Pre-Conference Workshop: Paradigms at War
Lori Goldberg
CEO & Founder, Silverlight Digital

Day One – Wednesday, May 14th, 2019

7:30am – 8:40am
Registration and Continental Breakfast for Conference Attendees

8:40am – 8:55am
Collaboration is King! Ice Breaker

8:55am – 9:00am
Welcome and Chairperson’s Introduction & Opening Remarks

9:00am – 10:00am
KEYNOTE: Build Greater Intimacy with Clients and Profit from ROR: Return on Relationship...
Ted Rubin
Keynote and Social Media Strategist, Co-Founder, Prevailing Path}

10:00am – 10:30am
The Digital Health Revolution. How Technology Will Revolutionize Today’s Healthcare Marketer
Mark Bard
Entrepreneur, Co-Founder, Digital Health Coalition

10:30am – 11:00am
Morning Networking & Refreshment Break in Exhibit Hall

11:00am – 11:30am
Engaging IDN Influencers in the Changing Healthcare Landscape
Terry Coutsolioutsos
Senior Vice President, Marketing, Sales Operations, and Communications (MSC), Siemens Healthineers

11:30am – 12:00pm
Targeted Digital Strategy for Healthcare Customer Experience (Cx)
Richard Rowe
Head of Pharmacy and Professional Marketing, Johnson & Johnson

12:00pm – 12:45pm
PANEL DISCUSSION: Leading Change Management in Your Digital Healthcare Marketing Setup
John Vieira
Senior Director, Global Marketing, Leo Pharma

Craig Delarge
Head of Emerging Digital Acceleration, Takeda

Christine (Tina) Grogan
Vice President, Marketing, Acelity

Steven Kamphausen
Vice President Global Sales and Marketing, RMS Medical Products

Zoe Dunn
President & CEO, Hale Advisors, Inc.

12:45pm – 2:00pm
Networking Lunch in the Exhibit Hall
BioPharma eMarketing Stream
MedDev eMarketing Stream

2:00pm – 2:30pm
Revolutionizing Your Brand Campaign via Social Listening, Content Strategy & Predictive Modeling
Ben Putman
Vice President, Digital, Revance Therapeutics

Utilizing Digital Strategy to Create a Content Engagement & Conversion Funnel for Patients
Omar Khateeb
Director of Growth Marketing & Branding, Potrero Medical

2:30pm – 3:00pm
What Can Content Do For You?
Bryan Cohen
Digital Platform Lead, Innovation Fellow, Pfizer
Content is king. Creating a Digital Storybook to Nurture your Customers

Christine (Tina) Grogan
Vice President, Marketing, Acelity

3:00pm – 3:30pm
Enhancing HCP Engagement and Customer Experience via Digital
Rodney Spady
Head of Consumer and Digital Marketing, Sanofi
Streamlining Sales with Content Marketing to Deliver the Right Message at the Right Time

Austin Phillips
Chief Marketing Officer, Precision Medical Products

3:30pm – 4:00pm
Afternoon Networking & Refreshment Break in Exhibit Hall

4:00pm – 4:30pm
Digital Health in the Emerging Markets: How eMarketing is advancing in Asia, Latin America and Central Asia
Craig Delarge
Head of Emerging Digital Acceleration, Takeda

Designing and Creating a Communication Plan Laid Out Across the Entire Customer via Digital
Daniel Munoz
Director of Global Strategic Marketing, Philips

4:30pm – 5:00pm
Customer Experience Marketing for New Products in Emerging Markets
Josef Bednarik
Director, US Medical Affairs, Eli Lilly & Co.

Developing Successful Marketing Campaigns for New Product Launches
Scott Klein
Senior Director of Global Marketing, Strategy, and Education - Heart Failure Therapies, Abbott

5:00pm
Chair’s Closing Remarks, Drinks Reception and End of Day One



Day Two – Thursday, May 15th, 2019

7:40am – 8:55am
Continental Breakfast for Conference Participants
BioPharma eMarketing Stream
MedDev eMarketing Stream

8:55am – 9:00am
Chairperson’s Introduction & Opening Remarks

9:00am – 9:30am
Distributed Ledger Technologies and Blockchain - Primer / Fundamentals for Healthcare
Amit Pherwani
Director, Digital Marketing, Novo Nordisk

True Marketing Leadership: Creating a Digital Culture that Resonates with your Customers
Steven Kamphausen
Vice President Global Sales and Marketing, RMS Medical Products

9:30am – 10:00am
FUTURE PROOF: Bots, Bytes and Briefings. How the Future of Marketing is Already Here
Geoff Colon
Senior Marketing Communications Designer, Microsoft & author, "Disruptive Marketing"

Data Visualization: Driving Consumer Engagement through Big Data Analytics
Gerhard Golden
US Marketing Director, Movement Disorders, Abbott

10:00am – 10:30am
Uncovering Next-Generation Digital Strategies for Harmonizing your Marketing and Sales Teams

McKay Allen
Director of Global Digital Marketing, Ivantis
Enhancing Patient Experience Digitally & Influencing your Brand

Tony Cambria
Director, Marketing & Education Services, Stryker

10:30am – 11:00am
Morning Networking & Refreshment Break in Exhibit Hall

11:00am – 11:30am
Bridging the Gap Between Marketing and IT in a Digital Revolution - Case Study
Ben Atkinson
Senior Manager, Digital Marketing & CRM, Clinical Genomics

Change Management: Plain Talk and Choice Architecture
Levi Kirwin
Director of Commercial Marketing, Accelerate Diagnostics

11:30am – 12:00pm
Creating a Comprehensive Digital Strategy to Accelerate Target Engagement
John Vieira
Senior Director, Global Marketing, Leo Pharma

Blue Ocean Strategy: Challenging Healthcare’s Conventional Wisdom about which Buyer Group to Target
Kasia Hein-Peters, MD
Vice President, Global Marketing and Communication, Terumo BCT

12:00pm – 1:15pm
Networking Lunch in the Exhibit Hall

1:15pm – 1:45pm
Integrating Social Media into the Marketing Mix
Lucy Abreu
Director, Corporate Communications, Otsuka

Creating a Symbiotic Relationship with Sales & Marketing
William Spinelli
Director of Sales & Marketing, Therapro CORF

1:45pm – 2:15pm
Utilizing Digital Platforms to Enhance the Patient Experience
Savitri Basavaiah
Oncology Portfolio Marketing & Digital Marketing Lead, Pfizer (* Subject to final confirmation)

How to Create & Cultivate a Digital Culture in your Organization
Timothy Hale
Director of Marketing and Sales Operations, Neuronetics

2:15pm – 2:45pm
Afternoon Networking & Refreshment Break in Exhibit Hall

2:45pm – 3:10pm
The Power of Engagement: Interactive Techniques to Breathe New Life into your Marketing Campaign
Kelly Bock
Associate Director, Digital & Multi-Channel Marketing, Allergan

Effectively and Efficiently Combining Multiple Marketing Strategies In A Digital Format
Alison Gerlach
Director of Marketing, TandemLife

3:10pm – 3:40pm
Building and Enhancing Physician Engagement Using a Multi-Channel Approach
Erica Voll
Associate Director, Content Strategy, Customer Experience and Innovation, AstraZeneca

Creating a Comprehensive Digital Strategy to Service Your Target Market – A Step-By-Step Approach
Adam Szaronos
Director, U.S. Marketing, Vitreoretinal & Refractive Surgery, Alcon, A Novartis Division

3:45pm
Chair’s Wrap-up & Conference Concludes

Corporate Strategy
Social Media
Market Research
Advertising & Promotions
Public Relations
Sales
IT

Program Advisory Board Members:

Ted Rubin
Keynote Social Marketing Strategist, Keynote Speaker, Brand Evangelist

Terry Coutsolioutsos
Senior Vice President, Marketing, Sales Operations, and Communications (MSC) Siemens Healthineers

Ashutosh Banerjee
Global Business Head, Diagnostic Cardiology, GE Healthcare

Scott Klein
Senior Director, Global Marketing, Strategy, and Education - Heart Failure Therapies, Abbott

Christine Grogan
Vice President Marketing, Acelity

Matt Thomas
Vice-President, Marketing, Medtronic

Mark Bard
Co-Founder & President, Digital Health Coalition

Liam Burns
Vice President, Global Sales & marketing, Dextera Surgical

Josef Bednarik
Director, US Medical Affairs, Eli Lilly

Geoffrey Colon
Communications Designer, Microsoft & Author of "Disruptive Marketing"

Miguel Trigueiros
Managing Director, Global Product Marketing, Siemens Healthineers

Cozi Namer
Client Program Manager, Global FMCG, Google

Please contact the event manager Marilyn ([email protected] ) below for:
- Multiple participant discounts
- Price quotations or visa invitation letters
- Payment by alternate channels (PayPal, check, Western Union, wire transfers etc)
- Event sponsorships