Conference Description:

As the country's economic, cultural and historic center, Istanbul hosts the SB community for a 6th year. Learn how business leaders are working together to solve challenges unique to emerging economies that contribute toward a sustainable future.

Our mission is to inspire and enable business and brand value creation through innovation for sustainability at scale. Sustainable Brands® provides a collaborative environment for honest and productive dialog through our live events, corporate member network, and digital platform. We focus on the ability for global brands to drive wide-scale systemic change through integration of disruptive innovation and pre-competitive collaboration.

The emergence of today’s pressing social and environmental challenges is stirring global business and brand leaders to drive positive change. SB’18 Istanbul continues in the footsteps of our global initiative launch in Detroit in May 2017 to discover how redefined societal aspirations are transforming the way brands deliver value for their customers. Brand leaders will unite in Istanbul for a conversation about how businesses can position themselves for success against the backdrop of changing societal needs.

Brands are uniquely positioned to align business and society on the path to a flourishing future. SB events enable participants to experience a shift in thinking that results in new ways of doing business to drive economic success.

Sustainable Brands® enables transformational leadership by supporting reflection, ideation and action by creating and curating an optimal environment for discovering the tools and partners necessary to create new kinds of shared value. We bring the full system into the room, convening a community of courageous optimists willing to challenge personal assumptions and disrupt the status quo."